Defining UX writing at the fastest growing startup of all time
November 2023 – Present
I joined the Deel team as their very first UX copywriter back in winter 2023. This senior position is split 50-50 between day-to-day content design, and bigger picture content and operational strategy.
Before I joined Deel, there weren’t any UX writing resources, principles, processes or documentation in place, and so I was hired to define and build the UX writing function from scratch.
From our UX writing guidelines and content pillars, to workflows and processes, I have led the function and delivered these new initiatives and resources to teams and stakeholders as a one-man department.
I also work closely with our design systems team to provide consolidated, documented best practices on a component level.
Alongside the foundations of the department, I have driven for more accessible, customer-facing content that speaks to and for the user. Rather than at them.
Colloquial tone, action-orientated language, simple and straightforward vocabulary, questions instead of directions, tooltips that support rather than distract. These are the foundations of our new product language, and have marked an instrumental shift in our content and user experience over the last two years.
In my time at Deel I’ve delivered on a number of landmark projects and releases. These have included our mobile app, Anytime Pay feature, vendor management system, expense cards launch, client onboarding journeys, performance management platform and Deel IT.
Joe West Stevens 